Brand Identity represents and distinguishes you and your brand from the rest of your market
Market Identity is how your brand is seen in the eyes of your customer.
Brand & market are inversely correlated
Brand your market.
Market your brand.
Marketing is your study and management of your brands public relations and it's pursuit of sales
Your brand expressions represent & distinguish you & your service or product from the rest in the market
Your plan is your unique approach to selling your service or product
Design Thinking is a framework that guides our work process
I believe in our Design Thinking framework because, well, it works!