BASIC STUFF

✭ Basic brand & market Identity ✭

A brand Identity is marketed to create sales

Brand Identity represents and distinguishes you and your brand from the rest of your market

IN PERSON

PROMOTIONAL EVENTS

PROMOTIONAL ITEMS

WEBSITE

SOCIAL MEDIA




Your brand identity represents your market identity

Market Identity is how your brand is seen in the eyes of your customer. 


Brand & market are inversely correlated


Brand your market.


Market your brand.



Marketing your brand identity leads to success of your market identity & sales

Marketing is your study and management of your brands public relations and it's pursuit of sales


Your brand expressions represent & distinguish you & your service or product from the rest in the market


✭✭✭ BASIC PROCESS & PLAN ✭✭✭

Process

  1. Requirements
  2. brainstorming
  3. design schematics
  4. conceptual design
  5. design testing
  6. design development
  7. design testing
  8. design documents
  9. design implementation
  10. design testing
  11. design evaluation.





Plan

Your plan is your unique approach to selling your service or product


  1. Design brief &Design Thinking plan
  2. User Experience Plan
  3. CMS Plan
  4. Marketing Plan
  5. Information Plan
  6. Sales Plan
  7. Financial Plan


Produce

Brand

  1. brand starter kit
  2. brand build
  3. brand  refresher
  4. brand update
  5. brand overhaul
  6. brand redesign
  7. brand rebuild

✭✭✭ BASICS DESIGN THINKING ✭✭✭

Design Thinking

Design Thinking is a framework that guides our work process


  1. There are a thousand Design Thinking frameworks out there. 
  2. I have created a way to customize and guide your team through a design thinking process. 
  3. Design Thinking alone won’t solve your problems. It has to be implemented by committed, talented people—that’s me working with your team.
  4. Design Thinking has been around since the advent of humankind.

Towards the truth

I believe in our Design Thinking framework because, well, it works! 

  1. It works because it’s the natural flow of a strategic creative process. 
  2. It works because it’s repeatable and predictable. 
  3. It works because real people are impacted by and served by the bullseye solutions we create. 
  4. It works because it generates value and results for our Client Partners time and again.
  5. And it works because it makes beautiful, unexpected, and enduring brand connections.

LET'S TALK ABOUT IT.